Client
The Faculty Resource Network at New York University

Brief
After 30 years in existence, the Faculty Resource Network at New York University wanted to update their visual identity. The organization operates internationally, but its offices are located within New York University. The Faculty Resource Network provides professional development resources to university faculty all over the word through their symposiums, lectures, and other materials. My goal was to create a visual system that could speak to all areas of their mission.

Services Provided

• Brand audit
• Site visits
• Stakeholder interviews
• Creative brief
• Logo design
• Identity system
• Photo/illustration art direction
• Print promotion
• Brand guidelines

Audience
The audience is chiefly academic, including FRN member organizations, faculty and administrative staff of major universities worldwide.

Response
The updated identity was unveiled at their annual symposium in 2014. Since then, the response has been extreemly positive.

Result
The updated identity has been implemented to great success through all of the organizations collateral materials, and has functioned extremely well.