NuMe Express

Full Project Brief

MTR Aesthetics, Inc. (Houston, TX)

A new healthcare start-up based in Huston TX asked me to design a logo and identity system. I worked with the NuMe team to refine the company naming and tagline, as well as a visual identifying mark for the new venture. The innovative business model makes professional medical skincare regimes more accessible via a state-of-the-art mobile facility. The logo needed to be appealing to the consumer but also communicate the company’s committing to high quality professional service.

Services Provided
  • Brand audit
  • Naming
  • Tagline
  • Stakeholder interviews
  • Creative brief
  • Logo design
  • Advertising
  • Identity system
  • Photo/Illustration/Art direction
  • Print promotion
  • Signage
  • Social media
  • Brand guidelines

Individuals in the grater Huston area who seek professional skin procedures, male and female adults.

Consumer response to the new brand was strong. Bookings began immediately, and the company received a great deal of positive press in their first year of operation.

NuMe Express launched their first mobile facility in the fall of 2015, with plans to continue roll-outs of new units in 2016.

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