NYU Wagner Student Handbook


Full Project Brief

Client
NYU Wagner School of Public Service

Brief
Wagner had self-produced a number of publications for the student body. As is frequently the case with large organizations coordination between departments can be challenging. The dean of the school had recently commissioned the prestigious NY design firm Pentagram to create a new identity for them. I worked with the marketing department of Wager to create a new design for their student handbook that followed the new standards set by Pentagram.

Services Provided
  • Stakeholder interviews
  • Creative brief
  • Art direction
  • Graphic Design
  • Brand guidelines

Audience
in-coming Wagner Students

Response
The response was fantastic. The students loved the fact that they had a compact “one stop” easy to use booklet that contained all of the information they need to make course selections, and navigate their academic experience.

Result
I was retained by Wagner as a design consultant for issues related aspects of the implementation of their new banding and identity system that were not specifically covered in the brand standards and guidelines document supplied by Pentagram.

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