Client NYU Wagner School of Public Service
Brief Wagner had self-produced a number of publications for the student body. As is frequently the case with large organizations coordination between departments can be challenging. The dean of the school had recently commissioned the prestigious NY design firm Pentagram to create a new identity for them. I worked with the marketing department of Wager to create a new design for their student handbook that followed the new standards set by Pentagram.Services Provided
Audience in-coming Wagner Students
Response The response was fantastic. The students loved the fact that they had a compact “one stop” easy to use booklet that contained all of the information they need to make course selections, and navigate their academic experience.
Result I was retained by Wagner as a design consultant for issues related aspects of the implementation of their new banding and identity system that were not specifically covered in the brand standards and guidelines document supplied by Pentagram.