CBS Watch! Magazine


Full Project Brief

Client
Watch! Magazine (A Division of CBS Broadcasting)

Brief
I was asked to create a media for the newly redesigned CBS publication Watch! Magazine. The magazine had expanded from a thin supermarket checkout aisle guide for CBS programing, to a glossy lifestyle magazine featuring exclusive interviews with CBS’s hottest television stars. They need to have a media kit that reflected the publication’s new concept for advertisers.

Services Provided
  • Stakeholder interviews
  • Creative brief
  • Art direction
  • Graphic Design
  • Brand guidelines

Audience
Media buyers, advertising executives, and ad sales personnel.

Response
Advertisers loved the new look. The publisher of Watch! was extremely pleased with the piece that I created, and asked me to work on serval other projects.

Result
Ad sales increased, as did the page count for subsequent issues. The magazine was able to hire top entertainment industry photographers to shot in exotic locations.

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