Philadelphia Independent Film Festival: Proposal for a full rebranding that included an outdoor guerilla advertising campaign, venue graphics, printed communications materials, website, mobile app, merchandise, and social media graphic banners.

Outdoor guerilla advertising campaign combining painted murals and wheat pasting.

Details

Client
Philadelphia Independent Film Festival (Philadelphia, PA)

Services Provided
  • Brand strategy and guidelines
  • Creative Direction
  • Graphic Design
  • Site visits
  • Stakeholder interviews
  • Creative brief

Result
Due to budgetary constraints the organizers were unable to adopt and implement the branding redesign that I had proposed. I continue to refine, update and expand the work in the spirit of professional development.

I am currently on the lookout for a film festival that may want to rebrand with a modified version of the branding system that I created.

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