Character-driven production company identity
Fat Pigeon Social
Photographer and director David Johnson needed a character-based logo for his company Fat Pigeon Social. He created the new entity to focus on energetic storytelling driven social media content with the visual style of indie shorts, and documentary projects. The brand required balance between playful personality and professional credibility.
My role: Brand designer developing complete visual identity from concept through final applications.
Strategic approach:
- Researched film industry branding to understand visual language expectations
- Explored character-based concepts balancing playfulness with professional credibility
- Developed logo variations for different media applications, from business cards to film credits
- Created brand guidelines ensuring consistent application across diverse media formats
- Collaborated on final refinements capturing the company‘s storytelling focus
Impact: Delivered distinctive brand identity effectively communicating the company’s creative approach, supporting successful client acquisition and film festival recognition.
Deliverables:
- Character-based logo and brand identity
- Production gear and apparel applications
- Guerrilla marketing campaign materials
- Social media template system
Character-Driven Brand Identity
Custom logo featuring hand-drawn pigeon character and alternate version with spray-paint aesthetic. The mark balances playful personality with professional credibility, creating memorable brand recognition for documentary and commercial video production work.
Street-Smart Brand Applications
Versatile brand system applied across production gear, promotional materials, and guerrilla marketing. From equipment stickers to apparel, each application reinforces the brand’s authentic, street-level creative approach and documentary storytelling focus.
Social media Graphics
Instagram post templates featuring Fat Pigeon character and documentary content. Branded social media graphics maintain visual consistency while promoting film projects and behind-the-scenes storytelling. Template system supports ongoing content creation and audience engagement across digital platforms.
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