Decade-long nonprofit brand partnership
Odyssey House
Odyssey House sought unified brand communications across their diverse programs and fundraising materials. As a nonprofit, they needed cost-effective design solutions supporting donation growth while maintaining professional standards across all touchpoints.
My role: Brand steward over decade-long partnership, developing comprehensive communication systems while working directly with CEO, communications officers, and program directors.
Strategic approach:
- Conducted brand audit identifying inconsistencies across existing materials
- Developed unified design templates for reports, newsletters, and brochures that staff could maintain
- Art directed coffee table book showcasing client art program, including photo shoots and press supervision
- Created holiday card systems and note card sets under tight deadlines with custom structural solutions
- Established brand guidelines enabling internal teams to maintain consistency
Impact: Over the decade-long partnership, the collateral materials have supported donation growth and funding increases enabling facility expansion and program development. Odyssey House has embraced design as a strategic tool for mission success.
Deliverables:
- Long-term brand stewardship and implementation
- Art direction and creative oversight
- Marketing collateral development
- Strategic communications planning
Art Program Publication and Gallery Show
A premium large-format book and gallery show showcasing artwork by individuals in recovery. The project required comprehensive art-direction for photo shoots, layout design, pre-production, press supervision and exhibit design. The book became a cornerstone donor gift that increased program visibility strengthened major donor relationships, and inspired new contributions to support the Odyssey House Art Program.
Custom Note Card Collection
Curated note card set featuring client artwork. Delivered under tight deadline constraints, the project included art direction, structural mock-ups, and pre-production—creating versatile stationery for donor outreach and internal communications.
Annual Impact Report
Comprehensive annual report showcasing program outcomes, financial transparency, and client success stories. Design balances data visualization with compelling photography, creating donor-friendly materials demonstrating measurable impact and contribution stewardship.
Fundraising Event Campaign
Complete visual campaign for annual “Run For Your Life” signature fundraising event including t-shirt design, promotional materials, and donor recognition pieces. Created cohesive brand experience across all touchpoints, supporting increased participation and donation goals.
Holiday Donor Communications
Custom folding holiday card featuring client cover art and profile, designed to share gratitude—strengthening donor engagement during peak fundraising season while showcasing the therapeutic value of the art program.
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