Communication guidelines with global impact
Apollo Global Management
Apollo Global Management, a leading alternative investment firm with a worldwide presence, needed a to revise their extensive go-to-market and event communications guidelines. Working through Sequel Studios, their agency of record, the project required systematic overhaul of existing materials while maintaining brand equity and meeting demanding financial industry standards.
My role: Dedicated design partner over three years, leading comprehensive communications overhaul collaborating with the agency creative team and stakeholders within Apollo’s marketing and communications departments.
Strategic approach:
- Conducted comprehensive audit of existing communications across all channels
- Developed unified visual language for reports, presentations, digital assets, and signage
- Created detailed guidelines ensuring consistency across complex organizational structure
- Managed iterative redesign process for hundreds of existing materials and templates
- Established scalable systems that internal teams could maintain and expand
Impact: Successfully transformed Apollo’s communications ecosystem, creating cohesive brand experience that supported their global market position and simplified internal production processes across multiple departments.
Deliverables:
- Comprehensive brand audit and guidelines
- Report template systems
- Go-to-market communication guidelines
- Event signage templates
- Premium packaging solutions
Annual Report Template System
Detailed report templates for investors designed for clarity and impact. Improved layouts and visual hierarchy helped reduce production time by 20% while elevating presentation standards.
Apollo Sponsorship Materials
Comprehensive materials highlighting Apollo’s sponsorship of golfer Patrick Cantlay, including event graphics, branded merchandise, and presentation decks—expanding brand visibility globally and enhancing partner engagement.
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