Multi-location coworking brand unification
The Nexus Workspaces
CGI Merchant Group acquired five Florida coworking locations serving 800+ members and needed immediate marketing materials to unify the brand experience for current and future tenants. The project deadline was aggressive, requiring a brand refresh, color pallet update, detailed location-specific floor plan graphics, and tenant onboarding materials.
My role: Lead brand designer for brand refresh and marketing collateral package design enhancing registration systems for multi-location co-working space acquisition, working directly with CGI management.
Strategic approach:
- Refined existing brand system to improve consistency and professional presentation
- Developed detailed floor plan maps for all five locations (Wellington, West Palm Beach, Stuart, Boynton Beach, and Boca Raton)
- Designed custom presentation folders with modular fact sheet inserts for location-specific information
- Created registration kit systems adaptable for each location’s specific needs
- Coordinated production and distribution across multiple Florida markets
Impact: Successfully launched unified marketing presence across all five acquired locations, supporting seamless brand transition for 800+ existing members while establishing consistent acquisition marketing materials.
Deliverables:
- Brand audit and identity refinement
- Multi-location marketing system
- Custom presentation materials
- Location-specific floor plan graphics
Brand System Enhancement
Strategic brand improvements unifying five acquired locations under cohesive visual identity. Refined typography, color applications, and messaging hierarchy create professional presentation elevating workspace experience and member confidence.
Member Acquisition System
Comprehensive folder system with modular fact sheets enabling location-specific customization across all five markets. Professional presentation materials support sales conversations while maintaining brand consistency and operational efficiency for management teams.
Location Floor Plan Graphics
Architectural floor plans transformed into member-friendly visual guides for each location. Clear, branded layouts help prospects understand space options, amenities, and flow—supporting informed decision-making and reducing sales cycle length.
Professional Space Photography
Art directed photography showcasing workspace environments and member experiences. Professional imagery supports marketing across digital and print applications while maintaining consistent visual quality reflecting premium coworking positioning.
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