John Jay College


Full Project Brief

Client
John Jay College, City University of New York

Brief
I was asked to collaborate with archetects and John Jay College staff to design exterior signage, and interior messageing for a brand new facility on 59th and 10th Avenue in Manhattan. The success of that project lead to my being asked to create a dynamic brochure to highlight opportunities for high-profile donor naming opportunities throughout the new building. The new facillity spans an entire city block, and features many state-of-the-art facilities, including science labs, lecture halls, art gallery, and sports facilities. The brochure I created highlighted more than dozen opportunities available to donors through out the building.

Services Provided
  • Site visits
  • Stakeholder interviews
  • Creative brief
  • Graphic Design
  • Brand guidelines

Audience
Students, Faculty, Business Leaders, Philanthropists, Charitable Trusts, Trustees, and Alumni of John Jay College

Response
The brochure was distributed prior to the building's opening ceremony. Within a week of opening John Jay College received more than 5 million dollars in donations through naming oportunities. The office of the president of John Jay College personally thanked me for my contribution to the success of the naming opportunity campagin.

Result
The facility contiunes to be held as an example of excellence for the entrire CUNY education system. The project was a fantasic learing opportunity for me on how great teamwork yields superior results.

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