John Jay College: Exterior signage, interior messaging and brochure highlighting naming opportunities available to donors for a newly constructed building on 59th and 10th Avenue in Manhattan.

Architectural Signage

Donor Naming Opportunities Brochure


Details

Client
John Jay College, City University of New York

Services Provided
  • Site visits
  • Stakeholder interviews
  • Creative brief
  • Graphic Design
  • Brand guidelines

Result
The brochure was distributed prior to the building’s opening ceremony. Within a week of opening John Jay College received more than 5 million dollars in donations through naming opportunities. The office of the president of John Jay College personally thanked me for my contribution to the success of the naming opportunity campaign.

The facility continues to be held as an example of excellence for the entire CUNY education system. The project was a fantastic learning opportunity for me on how great teamwork yields superior results.

previous project